Utilities and energy
Challenges: Deregulation in the industry has led to significant changes in the sale of utilities (electricity and gas), and affected both business and marketing models, impacting client strategy, portfolio segmentation, mapping and predictive models.
Our Products and Services
|To identify clients’ differentiating characteristics in order to launch more highly tailored and targeted campaigns (cross-selling, acquisition, retention)|
To optimize strategies and action by differentiating between client segments, selecting channels and optimizing the way campaigns are conducted
If you need any kind of information or advice about our Datacentric services, contact us and we will gladly help you.