This year, DNA (Database Network Associates) held the International Conference for its partners, in Spain. The host, DataCentric, welcomed its international counterparts at the installations of EUROFORUM Infantes, in the unbeatable setting of San Lorenzo del Escorial. DNA groups together the main actors from the sector of Database Marketing Services Providers and Data Providers at […]

At a gas station, “fuel” is the common interest for both consumers and fuel suppliers. It is this required supply of fuel that runs our vehicles efficiently. Likewise, businesses today have access to unlimited data derived from multiple sources. However, accessing the right data at the right time to make the best decisions is necessary for business expansion, resource planning and profit making.  Such a need could only be […]