Financial Services


Challenges: to obtain a competitive advantage by generating customer management capabilities enabling innovation in order to lead changes in your markets and react commercially to your competitors’ moves.



1.Segmented commercial planning thanks to in-depth knowledge of each customer segment profile

2.Appropriate commercial routines and customer experience bearing in mind your sales network and direct channel capability

  • Client segmentation to be able to attract and generate loyalty among the most attractive customer segments
  • Build predictive customer behavior models
  • Geographic analysis of branch cannibalization and radius of influence in order to optimize products, services and campaigns targeted at business and at private individuals.

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