Utilities and energy

CHALLENGE

Challenges: Deregulation in the industry has led to significant changes in the sale of utilities (electricity and gas), and affected both business and marketing models, impacting client strategy, portfolio segmentation, mapping and predictive models.

OBJETIVES

Our Products and Services

To identify clients’ differentiating characteristics in order to launch more highly tailored and targeted campaigns (cross-selling, acquisition, retention)

To optimize strategies and action by differentiating between client segments, selecting channels and optimizing the way campaigns are conducted

Auditing and CUPS File management
Value-based corporate client segmentation (by consumption potential)
Predictive models to calculate the likelihood of consumption (gas, electricity)
Database enrichment with geo and socio-demographic information
Design and development of Marketing DataMart
Generating areas of business concentration

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