Utilities and energy

CHALLENGE

Challenges: Deregulation in the industry has led to significant changes in the sale of utilities (electricity and gas), and affected both business and marketing models, impacting client strategy, portfolio segmentation, mapping and predictive models.


OBJETIVES

Our Products and Services
To identify clients’ differentiating characteristics in order to launch more highly tailored and targeted campaigns (cross-selling, acquisition, retention)

To optimize strategies and action by differentiating between client segments, selecting channels and optimizing the way campaigns are conducted
  • Auditing and CUPS File management
  • Value-based corporate client segmentation (by consumption potential)
  • Predictive models to calculate the likelihood of consumption (gas, electricity)
  • Database enrichment with geo and socio-demographic information
  • Design and development of Marketing DataMart
  • Generating areas of business concentration

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BASIC DATA PROTECTION INFORMATION

Responsible for the treatment: DATACENTRIC SOLUTIONS, S.A.U.

Purpose: Respond effectively to your requests and send you information about our activities, as detailed in the data protection policy.

Rights: You have the right to exercise your rights of access, rectification, deletion, opposition, portability and limitation of treatment, as indicated in the policy on data protection.

Additional Information: You can access more information in the data protection policy.