Utilities and energy
CHALLENGE
Challenges: Deregulation in the industry has led to significant changes in the sale of utilities (electricity and gas), and affected both business and marketing models, impacting client strategy, portfolio segmentation, mapping and predictive models.
OBJETIVES |
Our Products and Services |
To identify clients’ differentiating characteristics in order to launch more highly tailored and targeted campaigns (cross-selling, acquisition, retention)
To optimize strategies and action by differentiating between client segments, selecting channels and optimizing the way campaigns are conducted |
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BASIC DATA PROTECTION INFORMATION
Responsible for the treatment: DATACENTRIC SOLUTIONS, S.A.U.
Purpose: Respond effectively to your requests and send you information about our activities, as detailed in the data protection policy.
Rights: You have the right to exercise your rights of access, rectification, deletion, opposition, portability and limitation of treatment, as indicated in the policy on data protection.
Additional Information: You can access more information in the data protection policy.