Retail

CHALLENGE

Challenge: to be aware of customer profiles to optimize impact and profitability: behavior, lifestyle, consumer habits, socio-demographic profiles, etc. obtained from consumer data, market studies and external databases.


OBJETIVES

OUR PRODUCTS AND SERVICES
1.Rapidly respond to market conditions while understanding customers’ needs.

2.Grow points of sale near the target customers and, alternatively, analyze information on stores to ascertain target group consumer habits and purchasing patterns
  • Geographical analysis of the areas where there are already customers, defining area profiles and ranking areas by their potential and profitability
  • Examine customers’ sensitivity to campaigns in order to optimize management (phone calls, sms, email)
  • Customer segmentation to optimize cross-selling and up-selling and to launch new products

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BASIC DATA PROTECTION INFORMATION

Responsible for the treatment: DATACENTRIC SOLUTIONS, S.A.U.

Purpose: Respond effectively to your requests and send you information about our activities, as detailed in the data protection policy.

Rights: You have the right to exercise your rights of access, rectification, deletion, opposition, portability and limitation of treatment, as indicated in the policy on data protection.

Additional Information: You can access more information in the data protection policy.