Companies that recognize the strategic value of Data and use them to compete and cooperate are more productive and obtain higher profits. Currently, the advent of new technology and the data boom pose a great challenge and this translates into greater complexity when managing and ensuring data quality and veracity.
Both the Database and the domain name of an advertising channel are key to obtaining good results in any interactive marketing campaign. DataCentric will help you make the most of each channel and reach your goals. DataCentric is a leading campaign manager on the market. We build customized acquisition and sales products to meet our clients’ demanding goals, be they sales, leads or branding.
It is a pride to be a supplier of great brands in multiple sectors. Some companies that already trust us are:
“Since the beginning of our Business Unit, Sanitas Dental, we have had DataCentric as a Data Partner. Of them we highlight their deep knowledge of the lists available in the market to obtain the best conversion of each list that we use in our recruitment Telemarketing campaigns. At Sanitas we stand out for offering dental insurance with extensive coverage so that clients have perfect care and maintenance of oral health, and at competitive prices, so efficiency in our actions is paramount and we have found in DataCentric the perfect ally”
“The success of Rajapack lies in its wide range of 3500 packaging products in permanent stock as well as in its delivery in 24/48 hours throughout the peninsula. Thousands of companies count on us as their packaging supplier and your satisfaction is our priority. We have been since before our landing in Spain in 2003, trusting Datacentric to optimize our marketing campaigns with lists, data quality services and analytics. Your team of advisors, in whom we fully trust, share with us the challenge of doing grow our business every day. “
Bernat de Paauw
“DataCentric has become an operational and strategic extension of our unit. Its capabilities in the supply of audiences and leads are unique in the market. Suppliers and technologies are many, the difference is the support and the human team that accompanies you in your needs.”
“We have been collaborating fruitfully with DataCentric for more than 14 years. In their team we have always found expert advice and in their data solutions a quality beyond our expectations. At ICEMD we are leaders in interactive marketing training and likewise, we believe that DataCentric has always demonstrated the same leadership in Database Marketing. For this reason, we hope to continue counting on DataCentric as our Data Partners for many more years”.
“The way we consume data has changed. Datacentric’s cloud environment with big data technologies allows us to consult and consume only the information we need in real time and updated through the Pyramid platform. The advance that means being able to have access to a huge repository of information on companies, businesses, individuals, street maps, sociodemographic variables, cartography, cadastre and digital environment data, all of them interrelated with just one click, is a huge step that generates efficiency in sales and in saving time and resources. “
In today’s society, few things define us more than the brands we consume. Especially in younger generations, identities are built in relation to important brands. The result is that companies compete not only in sales but also in recognition, that is constructed through the association of their brands to a series of values. The following […]
Madrid, 12 June 2019. – Tinsa, the leading group in real estate data valuation and services in Europe and Latin America, has formalized the purchase of 100% of DataCentric, a Spanish company specialized in the field of Big Data, Geo-marketing and digital solutions for decision making. The agreement reinforces Tinsa’s digital and innovation profile, where […]
In case of yes, having access to a database with companies and businesses located in industrial parks can be a winning competitive advantage. DataCentric has developed the Industrial Park Database for Spain. It covers the 4,045 existing industrial parks and a total of 220,000 companies and businesses with an industrial and manufacturing profile. The Industrial […]
Although at first, an E-commerce can sell and deliver their product almost unlimitedly, consumers location is the most important factor in order to increase their sales. This is the main conclusion of the study published by MIT Sloan Management Review, “What Matters Most in Internet Retailing”. What are the reasons? 1) Its potential depends on […]
The effectiveness of Location based efforts are directly correlated with the quality of the underlying location data both the data that describes where places are in the physical world (place data), and the data that describes where users are in the physical world (device data). DataCentric, through its Location Data Solutions, has specialized in developing […]
Data Visualization allows data analysts to gain insight from their Big Data much more quickly. It is also primarily used as an ideal communication tool between analysts and the company management. When Big Data are compressed, a new Data Visualization challenge is generated due to the amount and diversity of the variables and data handled. […]
While Big Data enables statistical models to be built and predictions to be made, it offers too much information and provide no explanations about the whys and the wherefores of the data. Deep Data explains the facts: why what happens actually happens and what the true drivers of purchases really are. As that Pirelli […]
The keys to maximizing the results of a nurturing campaign are lead validation and lead scoring: separating the wheat from the chaff and weighing it. The potential sales of each record will give us an indication of what and which resources are recommendable to invest in. After a successful acquisition campaign, with our database fresh […]
Purge, correct and complete your databases with information from your own and from external sources Glean insight enabling you to make better decisions to beef up your business plan The need to store and analyze data to be used as effectively as possible has become the norm. Defense, security, research, business management and, increasingly, marketing […]
If Big Data is like a good whisky, then Data Lake is the glass to use to mix it with a bit of ice (another source of information) to make a great drink “on the rocks”. Continuing with the “great whisky” analogy, Data Lake is that glass where you mix your in-house and out of […]
If you need any information or advice regarding our DataCentric services.