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Telecommunications

Challenge

The current economic juncture and fierce competition among operators makes client and market intelligence a must in order to gain better knowledge about clients and to better customize campaigns.

Objectives

1. To optimize campaigns by client segment differentiation, price sensitivity, channel selection, optimal conducting of campaigns, etc.

2. To be geared towards improving results both in terms of increases in revenue and campaign and business action cost reduction.

DataCentric Solutions

  • Pool of multi-channel lists to generate leads with a high potential for contracting.
  • Generation of an FTTH database to identify the presence of the competition and prioritize roll-out.
  • Detection of areas of interest for rolling out fiber optics and establish a propensity scoring system.
  • Analysis of the competition’s fiber optic network.
  • Revision and assessment of predictive models to analyze the main indicators: ARPU, Churn and MOU.

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