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Slide Datos en Telecomunicaciones

Financial
Services

Challenge

To obtain a competitive advantage by generating customer management capabilities enabling innovation in order to lead changes in your markets and react commercially to your competitors’ moves.

Objectives

1. Segmented commercial planning thanks to in-depth knowledge of each customer segment profile.

2. Appropriate commercial routines and customer experience bearing in mind your sales network and direct channel capability.

DataCentric Solution

  • Client segmentation to be able to attract and generate loyalty among the most attractive customer segments.
  • Build predictive customer behavior models.
  • Geographic analysis of branch cannibalization and radius of influence in order to optimize products, services and campaigns targeted at business and at private individuals.

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