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Utilities
and energy

Challenge

Deregulation in the industry has led to significant changes in the sale of utilities (electricity and gas), and affected both business and marketing models, impacting client strategy, portfolio segmentation, mapping and predictive models.

Objectives

To identify clients’ differentiating characteristics in order to launch more highly tailored and targeted campaigns (cross-selling, acquisition, retention).
 
To optimize strategies and action by differentiating between client segments, selecting channels and optimizing the way campaigns are conducted.

DataCentric Solution

  • Auditing and CUPS File management.
  • Value-based corporate client segmentation (by consumption potential).
  • Predictive models to calculate the likelihood of consumption (gas, electricity).
  • Database enrichment with geo and socio-demographic information.
  • Design and development of Marketing DataMart.
  • Generating areas of business concentration.

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