Spanish Sociodemographic Data
Do you want to know more about your customers? Or about your potentials? Being able to segment them properly and carry out data-based recruitment, growth and loyalty strategies?
Spanish Sociodemographic Data
Consumption and market data and geographic indicators ready to be integrated into information systems
More than 3,200 aggregate consumer data and environmental indicators that will provide you with great value in business visualization, decision-making and data monetization projects.
Our GEOindicators come from different public, private and own sources that our analysts compile, structure and harmonize. Among these various sources, it is worth highlighting the most up-to-date Census information, INE-Padrón Data, AEMET Data, ASNEF, Family Budget Survey, comparable real estate and Cadastre, among others.
Consumption data, market data and geographic indicators ready to be integrated
More than 3,200 aggregate consumer data and environmental indicators that will provide you with great value in business visualization, decision-making and data monetization projects.
The sociodemographic data that we offer. Some examples:
Population Data
- Socioeconomic level
- Population Distribution by Age
- Gender
- Nationality
- Country
- Civil status
- Professional situation
- Branch of Activity
- Education level
- Election Results
- Volume of Inhabitants
Household Data
- Household Structure and Number of Household Members
- Gas Availability
- Air-conditioning
- Individual heating
- Collective heating
Consumption data
- Families spending distribution (12 categories and 50 subgroups)
- Second Home Availability
- Second Home Use
- Car Population
- Income Indicator
- Payment Capacity
Housing Data
- Number of houses
- Number of Portals
- Average Surface
- Housing Tenure Regime
Building Data
- Number of Residential Buildings
- Building Type
- Land Use Distribution
- Number of Floors
- Buildings Antiquity
- Trouble in the Zone
- Elevator Availability
- Dwellings by Building
Meteorological data
- Temperature (Average, Max. y Min.)
- Precipitation
- Humidity
- Snow
- Hail
- Storms
- Clear days
- Cloudy days
- Wind
- Visibility
Data on Assets and Properties
- Real Assets
- Financial Assets
- Real Estate Properties other than the main residence
Business Data
- Business Volume
- Companies Turnover
- Number of employees
- Activity
- Volume of self-employed
- Branch offices
ICT Homes and Companies
Contact for details
Psychographic Typologies
Contact for details
The sociodemographic data that we offer. Some examples:
Population Data
- Socioeconomic level
- Population Distribution by Age
- Gender
- Nationality
- Country
- Civil status
- Professional situation
- Branch of Activity
- Education level
- Election Results
- Volume of Inhabitants
Household Data
- Household Structure and Number of Household Members
- Gas Availability
- Air-conditioning
- Individual heating
- Collective heating
Consumption data
- Families spending distribution (12 categories and 50 subgroups)
- Second Home Availability
- Second Home Use
- Car Population
- Income Indicator
- Payment Capacity
Housing Data
- Number of houses
- Number of Portals
- Average Surface
- Housing Tenure Regime
Building Data
- Number of Residential Buildings
- Building Type
- Land Use Distribution
- Number of Floors
- Buildings Antiquity
- Trouble in the Zone
- Elevator Availability
- Dwellings by Building
Meteorological data
- Temperature (Average, Max. y Min.)
- Precipitation
- Humidity
- Snow
- Hail
- Storms
- Clear days
- Cloudy days
- Wind
- Visibility
Data on Assets and Properties
- Real Assets
- Financial Assets
- Real Estate Properties other than the main residence
Business Data
- Business Volume
- Companies Turnover
- Number of employees
- Activity
- Volume of self-employed
- Branch offices
ICT Homes and Companies
Contact for details
Psychographic Typologies
Contact for details
What sociodemographic data is
They are statistical variables with information associated with a geographical area that allow explaining the social, demographic and economic characteristics of that area. In this case, they also incorporate environmental data such as points of interest, property data, and meteorological data.
This means that from a location, a postal address or another type of geographical dimension you can exponentially increase the knowledge of your market with indicators and data from the environment that will help you make better decisions.
What sociodemographic data is
They are statistical variables with information associated with a geographical area that allow explaining the social, demographic and economic characteristics of that area. In this case, they also incorporate environmental data such as points of interest, property data, and meteorological data.
This means that from a location, a postal address or another type of geographical dimension you can exponentially increase the knowledge of your market with indicators and data from the environment that will help you make better decisions.
Common uses for sociodemographic data
By incorporating new data into a geographic dimension, you will be able to better qualify and segment the internal information of your business. Some frequent applications of our data are:
- Get to know our current customers better and the areas where they are located to go on the market for similars from our best customers.
- Measure the potential of incoming leads to prioritize and improve customer service in the leads with the greatest potential for the business.
- Deepen the profiling of the buyer persona with psychographic typologies that help to better understand the way in which they consume and create messages that work.
- Segment the audience we are targeting with greater precision to improve the ROI of commercial and marketing campaigns.
- Study the Spanish geographical areas and find those with the highest sales probabilities to carry out specific campaigns, plan launches and other communication actions
- Map the network of stores and their customers to identify points of sale that are cannibalizing or areas with potential without a store.
Common uses for sociodemographic data
By incorporating new data into a geographic dimension, you will be able to better qualify and segment the internal information of your business. Some frequent applications of our data are:
- Get to know our current customers better and the areas where they are located to go on the market for similars from our best customers.
- Measure the potential of incoming leads to prioritize and improve customer service in the leads with the greatest potential for the business.
- Deepen the profiling of the buyer persona with psychographic typologies that help to better understand the way in which they consume and create messages that work.
- Segment the audience we are targeting with greater precision to improve the ROI of commercial and marketing campaigns.
- Study the Spanish geographical areas and find those with the highest sales probabilities to carry out specific campaigns, plan launches and other communication actions
- Map the network of stores and their customers to identify points of sale that are cannibalizing or areas with potential without a store.
DO YOU WANT TO CREATE CUSTOM DATA FOR YOUR PROJECTS?
Are you lacking qualitative or quantitative data to represent some aspect of your business? Tell us about your problem and we will advise you
Advantages of Deyde Datacentric's sociodemographic data
Frequently asked questions about sociodemographic data
What are the characteristics of Deyde DataCentric's sociodemographic data?
They are statistical variables compiled from various public, private and own but related sources, structured and ready to enrich information systems with geographic dimensions. The best way to complete knowledge about customers and the market.
Where is the data and how can I access it?
The data is stored in S3 of Amazon Web Services (AWS), resident in the EU (Ireland, currently) and is accessible via API, connector with SalesForce or through our data quality tool MyDataQ.
Frequently asked questions
What are the characteristics of Deyde DataCentric's sociodemographic data?
They are statistical variables compiled from various public, private and own but related sources, structured and ready to enrich information systems with geographic dimensions. The best way to complete knowledge about customers and the market.
Where is the data and how can I access it?
The data is stored in S3 of Amazon Web Services (AWS), resident in the EU (Ireland, currently) and is accessible via API, connector with SalesForce or through our data quality tool MyDataQ.
Let us advise you, surely we can help you with your Big Data and analytics projects.
Contact us for more information and advice
Let us advise you
Contact us for more information and advice