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Retail

Challenge

To be aware of customer profiles to optimize impact and profitability: behavior, lifestyle, consumer habits, socio-demographic profiles, etc. obtained from consumer Data, market studies and external databases.

Objectives

1. Rapidly respond to market conditions while understanding customers’ needs.

2. Grow points of sale near the target customers and, alternatively, analyze information on stores to ascertain target group consumer habits and purchasing patterns.

DataCentric Solution

  • Geographical analysis of the areas where there are already customers, defining area profiles and ranking areas by their potential and profitability.
  • Examine customers’ sensitivity to campaigns in order to optimize management (phone calls, sms, email).
  • Customer segmentation to optimize cross-selling and up-selling and to launch new products.
  • Optimization of customer online admission processes.

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