Madrid, 12 June 2019. – Tinsa, the leading group in real estate data valuation and services in Europe and Latin America, has formalized the purchase of 100% of DataCentric, a Spanish company specialized in the field of Big Data, Geo-marketing and digital solutions for decision making. The agreement reinforces Tinsa’s digital and innovation profile, where DataCentric will be integrated, contributing with its technology to the different companies of the Tinsa group.
DataCentric, with 20 years of trajectory in the management and massive commercialization of data, is a reference in the provision of digital services and geolocation for sectors such as telecommunications, energy, retail or financial services. The company has more than 60 employees and offices in Madrid, Barcelona and Lisbon.
Antonio Romero de la Llana, CEO of DataCentric, will remain at the head of the firm as general manager and will join the management committee of the Tinsa group as Chief Data Officer (CDO). “With Tinsa we are considerably expanding our data management potential and therefore our ability to offer tailor-made solutions to our customers to help them in their strategic decisions,” says Antonio Romero. “In addition, we have gained projection and time to market to extend the penetration of our data-based business management solution,” notes Romero.
Ignacio Martos, executive president of the Tinsa Group, indicates that the operation is a first-rate strategic move. “DataCentric will be the technological axis that will form the backbone of the strategy of the entire Tinsa group. Not only will help us to monetize our great data potential in the real estate, banking and insurance sectors, but we will also enter new sectors such as technology, telco and energy,” Ignacio Martos points out.
KPMG has acted as advisor to Tinsa in financial, tax and labor due diligence, and Núcleo Abogados has been the legal advisor. DataCentric has benefited from the legal advice of the firm Écija. The acquisition of DataCentric is the tenth corporate acquisition since the venture capital firm Cinven became the main shareholder of Tinsa in 2016.
Since 1994 DataCentric has been supplying the most precious ‘fuel’ for direct and digital marketing: Data. Geo-marketing and B2B databases have positioned the company as a benchmark in the Spanish market since its inception. In 2013, it begins its expansion in European markets.
DataCentric specialises in the supply, management and analysis of both B2B and B2C databases, mainly for marketing and client acquisition purposes. It performs client portfolio analysis, provides geographic information and data for marketing strategies.
The company is composed of a multidisciplinary team of more than 60 professionals of seven nationalities, distributed between the central office in Madrid, Barcelona and Lisbon. The company’s client portfolio is multi-sectorial and includes, among many others, Telefónica, Santander, Microsoft, Unicef, Correos, Mutua Madrileña and OgilvyOne.
About Tinsa (@Tinsa)
Tinsa is the leading group in real estate valuation, advice and Smart Data in Europe and Latin America, with more than 500,000 valuations per year on three continents. Owned by the venture capital firm Cinven, Tinsa is a specialist in property valuations for multiple purposes (mortgage, advice, inheritance, accounting records…), as well as a benchmark in expert evidence, technical and energy consulting, and valuation for the insurance sector through its Dutch subsidiary Troostwijk.
The real estate valuation activity is complemented by Taxo, a company specialized in the valuation of movable property, works of art, jewellery and machinery. In 2018, Tinsa launched its PropTech subsidiary, Tinsa Digital, which specialises in providing exclusive data and valuation and analysis tools based on artificial intelligence and Smart Data.
Approved since 2011 by the Royal Institution of Chartered Surveyors (RICS) to perform valuations under international standards, in 2016 Tinsa became the only Spanish member of the European AVM Alliance (EAA), the group of European companies that promotes the performance of automatic valuations (AVM) with the highest standards of quality and reliability.
For more information please contact:
Susana de la Riva
Directora de Marketing y Comunicación de Tinsa
(+34) 91 372 7769 / 629426603
Comunicación y prensa DataCentric
(+34) 615 749 245