Andrew Lang said “Unsophisticated forecasters use statistics like a drunk uses lampposts — for support rather than for illumination” But I think he could have taken this further. Using a single figure for guidance is as ‘silly’ as using an opinion. This is why, using the strength of Big Data’s V for Volume if we […]

How to Start an Inbound Marketing StrategyInbound marketing rests on three basic pillars: SEO, content marketing and social media marketing, and all of them must be rolled into our strategy to combine the techniques, actions and channels in an aim to improve branding and enhance our online visibility. But enough theory. I’m sure by now […]