Big data is one of the pillars of our increasingly digital future. This is a prediction so rooted in present day facts that it’s virtually indisputable barring some sort of major social or planetary catastrophe. The simple reason why is this: As our lives, economic activity, personal habits and social fabric become ever more digitized, […]
In today’s society, few things define us more than the brands we consume. Especially in younger generations, identities are built in relation to important brands. The result is that companies compete not only in sales but also in recognition, that is constructed through the association of their brands to a series of values. The following […]
Madrid, 12 June 2019. – Tinsa, the leading group in real estate data valuation and services in Europe and Latin America, has formalized the purchase of 100% of DataCentric, a Spanish company specialized in the field of Big Data, Geo-marketing and digital solutions for decision making. The agreement reinforces Tinsa’s digital and innovation profile, where […]
In case of yes, having access to a database with companies and businesses located in industrial parks can be a winning competitive advantage. DataCentric has developed the Industrial Park Database for Spain. It covers the 4,045 existing industrial parks and a total of 220,000 companies and businesses with an industrial and manufacturing profile. The Industrial […]
Although at first, an E-commerce can sell and deliver their product almost unlimitedly, consumers location is the most important factor in order to increase their sales. This is the main conclusion of the study published by MIT Sloan Management Review, “What Matters Most in Internet Retailing”. What are the reasons? 1) Its potential depends on […]
The effectiveness of Location based efforts are directly correlated with the quality of the underlying location data both the data that describes where places are in the physical world (place data), and the data that describes where users are in the physical world (device data). DataCentric, through its Location Data Solutions, has specialized in developing […]
Data Visualization allows data analysts to gain insight from their Big Data much more quickly. It is also primarily used as an ideal communication tool between analysts and the company management. When Big Data are compressed, a new Data Visualization challenge is generated due to the amount and diversity of the variables and data handled. […]
While Big Data enables statistical models to be built and predictions to be made, it offers too much information and provide no explanations about the whys and the wherefores of the data. Deep Data explains the facts: why what happens actually happens and what the true drivers of purchases really are. As that Pirelli […]
The keys to maximizing the results of a nurturing campaign are lead validation and lead scoring: separating the wheat from the chaff and weighing it. The potential sales of each record will give us an indication of what and which resources are recommendable to invest in. After a successful acquisition campaign, with our database fresh […]
Purge, correct and complete your databases with information from your own and from external sources Glean insight enabling you to make better decisions to beef up your business plan The need to store and analyze data to be used as effectively as possible has become the norm. Defense, security, research, business management and, increasingly, marketing […]